11/06/2019

Master the Media and Get Your Name in the News

Webinar Recording

Ever want to pitch a nutrition story to your local TV station or write about a current trend for a popular magazine? Join nationally recognized media gurus Amy Gorin and Erin Palinski-Wade for an "everything you ever wanted to know about working with the media" webinar, Monday, Nov 4th from 7:30-8:30 PM.

Free for OAND members.

Content Outline:

• Intro (what you’ll learn, who we are)

• How to land the media interview and quote
  • Connect with reporters: HARO, Profnet, networking, etc.
  • How to land the quote again and again
  • Importance of the sound bite
  • Examples of quotes we’ve landed this way

• How to craft the perfect pitch
  • Where to find ideas
  • Evergreen vs. timely ideas
  • The “aha” moment
  • Making sure the pitch is original
  • Making sure the pitch is targeted toward the publication/demographic
  • Examples of articles that we’ve landed this way

• How to leverage contacts to land writing assignments
  • Prove your worth as an expert
  • Best ways to connect with editors
  • Share your ambitions
  • Build your way up
  • Ways to get started (blogging, local publications, AND newsletters, Stone Soup blogging, etc.)

• How to use social media to increase exposure
  • Where to focus your efforts
  • How to increase followers and engagement
  • Instagram strategies
  • Twitter strategies
  • Facebook strategies
  • Pinterest strategies

• Ethics checklist

• How to use media to increase revenue
  • Revenue streams you create
  • Revenue streams that come to you
  • Examples of how media helped grow our businesses/revenue
  • 60-day plan to boost revenue

• Q&A

Webinar objectives: 

• Identify three techniques to land a byline in a publication
• State 3 ways to boost social media growth
• Verbalize at least two ways to connect with reporters to land an interview
• Identify three ways to monetize media exposure

Learning needs codes: 

• 1050 (ethics)
• 1090 (media skills)
• 1130 (verbal communication skills, presentations)
• 1140 (written communication skills, publishing)
• 7070 (entrepreneurship, private practice)

Performance Indicators

• 1.1.4  Practices with honesty, integrity, transparency and fairness
• 2.1.3  Tailors message to meet the needs of the target aucience
• 2.1.4  Uses a variety of media to deliver information

Speaker Bios

Amy Gorin, MS, RDN, is a nationally recognized registered dietitian nutritionist in the New York City area. She has bylined 1,000-plus articles and completed more than 850 interviews for top-tier outlets, including Parade, Food Network, Reader's Digest, NBCNews.com, EverydayHealth.com, and more. Additionally, Amy is a former nutrition and health editor for Prevention, Health, Parents, American Baby, Weight Watchers Magazine, and WeightWatchers.com. She loves to share her media knowledge and co-runs an e-course and media-training service, Master the Media, to help other health professionals get their names in the news.  Amy loves to cook and publishes healthy vegetarian recipes on her blog, Amy's Eat List. She has also contributed recipes to several books, including The Runner's World Vegetarian Cookbook (Rodale Books), Runner's World Meals on the Run (Rodale Books), The Runner's World Cookbook (Rodale Books), and The MIND Diet (Ulysses Press).  Amy works as a spokesperson, consultant, and recipe developer for brands and commodity boards she loves. She is proud to have served as a 2019 judge for the upwaRD award program, a 2018 and 2017 Unilever Agent of Change, and a 2016 Today’s Dietitian RD of the Day.

Erin Palinski-Wade, RD, CDE, CPT  As the media’s go-to expert on all things nutrition and diabetes, Erin is one of the most quoted dietitians in the country being quoted over 200 times in national publications in 2018. A sought-after speaker, spokesperson, and writer, Erin has authored four books including the bestselling ‘2 Day Diabetes Diet’ and ‘Belly Fat Diet For Dummies.’  In 2017, she released the ‘Love Your Age’ guide with the editors of Prevention Magazine and the ‘Run for Abs’ guide with the editors of Runner’s World Magazine. Her broadcast appearances include segments on The Dr. Oz Show, The Doctors and MSNBC and she writes regularly for publications including Diabetes Forecast Magazine and EverydayHealth.com. She runs a private nutrition practice, Vernon Nutrition Center, with two office locations in NJ where she is passionate about showing her clients and audience how to make time for health, even when they have no time for themselves.

Here is the Master The Media Webinar Handout

Link to the Webinar Recording

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